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Customer Management

GS Caltex is dedicated to making customer satisfaction its top priority through Customer Management.
We endeavor to achieve customer satisfaction by expanding services and enhancing quality from the customer's perspective.

Consumer Centered Management

Scope of Certification: GS&POINT, Energy Plus, Energy Plus EV Services, GS Caltex BONUS Card Services
Valid: June 18, 2023 – June 17, 2028

Complaints received through our Customer Service Center are analyzed by category to identify areas for improvement and develop measures to prevent recurrence. The implementation of these improvements is also monitored to ensure they are carried out effectively. In addition, to systematically protect customer information, GS Caltex became the first company in the industry to obtain the Personal Information & Information Security Management System (ISMS-P) certification for membership data in 2013 and has maintained the certification ever since.

GS Caltex has strengthened customer convenience such as widget function, design improvement, litre gas option, and Hyundai Card Mpoint payment by renewing its Energy Plus app. Based on these efforts, it has achieved the first place in the gas station sector (2006-2026) for 18 consecutive years in National Customer Satisfaction (NCSI).


Customer complaint handling time: 0.5 days

Promotions and Membership Programs

Our Kixx brand provides specialized services to GS Caltex gas station customers. Kixx embodies the fast, strong, and dynamic energy of the word 'kick' which inspired the brand name. The unique offer is just one way GS Caltex adds joy to the customer experience.
GS&POINT is GS Caltex's loyalty program, through which customers earn points when they refuel or recharge. Points can be used like cash (1 point = KRW 1) at GS Caltex service∙charging stations, GS Group affiliates, and GS&POINT partners. In 2025, the GS&POINT app was integrated into the Energy Plus app, which offers a wide range of benefits, promotions, and events for all customers.
Link to GS&Point Instagram Link to GS&Point Facebook Link to GS&Point Kakao Plus Friends

Kixx Quality Service

GS Caltex applies rigorous quality control throughout every stage of production, storage, and distribution to prevent quality deterioration and ensure customers receive high-quality petroleum products. Since 2007, we have operated Kixx Quality Service Vehicles, the industry's first mobile testing labs that conduct quality inspections at service stations nationwide and respond immediately to customer quality complaints and emergencies. Since 2013, we have also operated LPG Quality Service Vehicles for LPG stations.

Kixx Quality Service Vehicles

Location
Nationwide GS Caltex gas stations
Purpose
The vehicles are equipped with systems that can detect defective and illegal petroleum products so they can carry our on-site sampling and quality inspections at GS Caltex stations.
Operation Process

Superlative quality recognized
by customers

  1. Select a services station to visit or request an emergency inspection
  2. On-site visit and quality analysis
  3. Process results and guidelines
  4. Follow-up maintenance(sample sent to lab for detailed analysis)
Inspection Checklist
Oil Type Analysis
Gasoline

Quality analysis (octane number, research, density, water content, olefin content, aromatic content, benzene content, oxygen content)

Diesel

Quality analysis (identification of additives, i.e. addition of kerosene, water content)

Facility Inspection
Preliminary inspection of risk factors, including fire or explosion on the premises of the services station
Quality Inspection
Quality inspection of Gas Stations

4,800cases

Quality inspection of LPG stations

275cases

Vehicle-mounted Equipment
Gasoline analysis
Use of FT-NIR
(Fourier transform – near infrared spectrometer)
Kerosene in diesel
Use of colorimeter, UV spectrometer
Water content and sediment
Moisture detection reagents, centrifugal separator