Sales and Distribution

Following the vision 'Most Profitable Market Leader,' GS Caltex's oil refining business implemented "putting customers first" policy, which allow customer needs to be identified and prepared for in advance.

The oil refining business is categorized into two markets, namely Consumer and retail Marketing. The Consumer market customers consists of (1) factories, transportation companies, express bus companies, and other ordinary industrial entities, (2) Korea Electric Power Corp., Korea Railroad, National Federation of Fisheries Cooperatives, Korea Shipping Association, and Korea Armed Forces and other military supply-related, and (3) jet fuel and vessel fuel supply markets. The retail market operations consist of 3,400-odd gas stations(service Stations, S/S) and agencies, 300-plus filling stations(F/S), and branch offices nationwide. Through S/S & F/S, GS Caltex continues to maximize customers' satisfaction by conducting various frontline-oriented marketing activities.

Nationwide S/S networks maintain customer loyalty through a Loyalty Card system, which provides various benefits and value-added services according to the quantity of oil filled by the customer. We also provide a price information system, a cutting-edge price determination system, affiliated credit card services, gift Certificate services, and other convenience services. The high-quality customer service and S/S management are further enhanced by drafting and providing management and educational data when opening new S/S and driveway services, and ensuring safety management at S/S. We also operate a service and education team to help gas stations enhancing their customer services on the spot.

We hold the "Star S/S, F/S" every year to select and praise superior S/S, F/S based on many criteria including customer service. "S/S Standard Operation Criteria" are applied to enhance customer services, the outward appearance of gas stations, sales promotions, lubricants sales, operations management, environmental protection, safety management, and other areas. At the time, we conduct regular surveys through external survey agencies to monitor service quality at S/S. Based on the survey results, certain care services such as car gas filling and toilet cleaning were prioritized for improvement. We operate the industry's first women customer monitoring system and lady Loyalty Card system, while also conducting marketing campaigns positively promoting female drivers.

Our products are subject to the industry's best quality management, implemented through scientific, systematic quality management processes. This allows us to meet a wide variety of customer needs and results in the unveiling of such products as premium gasoline. Through these efforts, GS Caltex provides the best value to customers, and will become the brand of choice by customers.