GS Caltex's vision of "The Leader in Providing Total Energy Service" expresses our objective to become the leader in total energy services based on outstanding competitiveness.
"Total Energy Service" emphasizes the Company's determination to think and act from the customer's perspective and provide tailored energy services.
"Total Energy" means that GS Caltex will expand into the LNG and electric power businesses, where future deregulation should lead to private sector participation, in addition to the current oil refining business. The Company will also advance into the New and Renewable Energy industry such as commercializing fuel cell technology, which is still in development.
When the energy sector is fully deregulated, the competition in the oil, city gas, and electric power businesses will become more intense and it will become essential for energy companies to offer tailored energy services that satisfy every customer’s unique needs. Likewise, only companies that are capable of providing customers with the best combination of energy products will remain competitive and lead the industry. GS Caltex sets our vision of becoming the top player in this new market.
Also, in this Information Age represented by the Internet, our vision embraces a strong determination to advance into e-business.
The ⓔ in "ⓔnergy Leader" symbolizes our efforts to capture new growth opportunities by leveraging the electronic environment of the 21st century and actively respond to customer needs. It also represents the Company’s spirit of challenge to become a leader in both our existing businesses and e-business.
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